Je ne sais quoi

Some things have it.

Most don’t.

It isn’t the medium.

It isn’t the format,

the material,

the decade.

It is the whole,

more than the parts.

Gestalt.

A timeless thing can wear a style

and never look dated.

It can be made of something old

and still look new.

The fifties, sixties, seventies

were full of modernist radios —

clean boxes, honest knobs.

Most of them just look old or quaint now.

Rams’s are still now.